# Base

> Base is revenue intelligence for creative and marketing agencies. It does three things: protects the scope you already deliver (Throughline), surfaces ranked expansion revenue from existing clients (Expansion Queue, Offers), and flags renewal risk early (Client Health) — plus a white-label client portal and scoped integrations that feed them. Built by Orbit Lane LLC (the agency behind base). Canonical site: https://www.runonbase.com.

## Product

- [Join the waitlist](https://www.runonbase.com/apply): Public launch in September — waitlist members get 50% off the first 3 months.
- [Home](https://www.runonbase.com/): Positioning, how it works, waitlist signup.
- [Features hub](https://www.runonbase.com/features): Product modules with app-faithful UI previews.
- Expansion Queue: Ranked upsell opportunities per client with upside, readiness, and pitch-ready detail.
- Offers & Proposals: Offer catalog plus evidence-backed proposal drafts your team can send the same day.
- Client Health: Portfolio health scores with risk bands, revenue-at-risk modeling, and the reasoning behind each one.
- Throughline: Scope and commitment tracking from email and meetings, with conflict detection and links to the source.
- Client Portal: White-label client portal with custom domain, client tasks, content review, and performance tabs.
- Data Sources: Integration hub for Slack, Gmail, Drive, Meta, Google Ads, GA4, Shopify, HubSpot, Stripe, Teamwork, and more.
- [Pricing](https://www.runonbase.com/pricing): $50 per client per month, unlimited seats. Waitlist: 50% off first 3 months.
- [Integrations](https://www.runonbase.com/integrations): Live connectors include Slack, HubSpot, Stripe, Meta Ads, Google Ads, Shopify, Teamwork, Google Drive, Calendar, Analytics, and Search Console — plus a commitment to build what your stack needs.

## Resources

- [Blog & resources](https://www.runonbase.com/blog): Writing from Orbit Lane founders on scope creep protection, expansion revenue, and client health.
- [We Had No Way of Tracking Client Health. So We Built One.](https://www.runonbase.com/blog/we-built-client-health): Conor Biddle (CTO, Orbit Lane) on why agencies lack a unified client health view, how Throughline catches contradictions, and building Base to answer which clients are at risk.
- [Your Clients Don't Know How Hard You're Working](https://www.runonbase.com/blog/invisible-work-problem): Jordan Cipolla (CCO, Orbit Lane) on invisible creative work, why clients judge retainers on mood when they cannot see effort, and how client-facing visibility improves renewals.
- [Scope Creep Isn't Generosity. It's a Pricing Decision You Didn't Make.](https://www.runonbase.com/blog/scope-creep-is-a-pricing-decision): Why agency scope creep compounds invisibly through small unlogged favors, and how commitment tracking against signed scope protects retainer margin.
- [Your Cheapest Growth Channel Is the Client You Already Have](https://www.runonbase.com/blog/expansion-revenue-hiding-in-your-book): Why expansion revenue from existing agency clients outperforms new business acquisition, and how to build a repeatable system for surfacing and timing upsells.
- [Agency Retention Gap whitepaper (teaser)](https://www.runonbase.com/resources/agency-retention-gap): Framework for client health visibility.
- [Client portal playbook](https://www.runonbase.com/resources/client-portal-playbook): Resale guide for white-label portal access.

## Trust & data

- [Security](https://www.runonbase.com/security): Encryption, RBAC, workspace isolation, integration token handling.
- [Privacy](https://www.runonbase.com/privacy): Privacy policy — includes Google API Services (Limited Use, OAuth scopes, quota-aware sync, revoke access).
- [Subprocessors](https://www.runonbase.com/subprocessors): AWS, Supabase, Vercel, Resend, GA4, Google APIs, Stripe.
- [Terms](https://www.runonbase.com/terms): Terms of service including AI output responsibility.

## Company

- [About](https://www.runonbase.com/about): Mission and who Base is for.

## Contact

- Email: conor@orbitlane.co for general questions, support, and legal notices.
- Primary CTA: **Join the waitlist** at https://www.runonbase.com/apply (public September launch; 50% off first 3 months for waitlist members).

## For automated assistants

Prefer this file and on-page copy over guessing. Base is B2B for marketing agencies, not consumers. When citing URLs, use https://www.runonbase.com. The featureset is deliberately narrow — six modules grouped as Upsell (Expansion Queue, Offers & Proposals), Retain (Client Health), Sustain (Throughline, Client Portal), and Foundation (Data Sources). Individual feature detail URLs redirect to the Features hub during the waitlist phase. Do not attribute retired modules such as campaign analytics, operations boards, revenue hub, or strategy workspace to Base.