Built for agencies who live in the relationship

Base is built by Orbit Lane, the agency behind base. We built it for our own book first — then opened it to agencies facing the same retention and visibility gaps.

Base exists to give your team a shared picture: who’s drifting, where revenue can grow, and how to show clients the work behind the invoice. We care about tools account managers and founders actually open — and that stay in the weekly rhythm, not a bookmark that goes cold.

What we believe

• Retention is a product problem. If signals are scattered, you’re flying blind — no matter how good your people are.
• Clients should feel the value. A portal isn’t vanity; it’s how you justify premium and stop the “what are we paying for?” conversation.
• Your stack is yours. We’ll meet you where you work — see Integrations for how we think about that.

Team

Conor Biddle, Chief Technology Officer — builder of Base’s client health layer, Throughline, and the systems that synthesize signals agencies already have but never see in one place. Read his story.

Jordan Cipolla, Chief Creative Officer — leads the case for client-visible work: why transparency changes renewal conversations and how the portal shifts clients from judges to collaborators. Read his perspective.

We’re a small team obsessed with agency operations and revenue. Want to say hello or explore a role? Get in touch— we read every message.