About

Built for agencies who live in the relationship

We started Base because the best agencies don’t lose on talent — they lose on visibility. When nobody can see the whole account, churn feels random and expansion feels lucky.

Base exists to give your team a shared picture: who’s drifting, where revenue can grow, and how to show clients the work behind the invoice. We care about tools account managers and founders actually open — and that stay in the weekly rhythm, not a bookmark that goes cold.

What we believe

Retention is a product problem. If signals are scattered, you’re flying blind — no matter how good your people are.
Clients should feel the value. A portal isn’t vanity; it’s how you justify premium and stop the “what are we paying for?” conversation.
Your stack is yours. We’ll meet you where you work — see Integrations for how we think about that.

Team

We’re a small team obsessed with agency operations and revenue. Want to say hello or explore a role? Get in touch— we read every message.