About
Great agencies don't lose on talent. They lose on visibility.
We built Base because churn feels random and expansion feels lucky when nobody can see the whole account.
Retention is a visibility problem.
Nobody churns out of nowhere. The signal was in a thread nobody had time to read.
Your best revenue is already yours.
The next dollar is cheaper to earn from a client who already trusts you than from a stranger.
Unbilled work is a pricing decision.
Scope creep isn't generosity. It's margin you gave away without deciding to.
We built it for our own book first.
Base comes out of Orbit Lane, the agency behind base. We needed it, so we built it — then opened it to agencies with the same blind spots.
It does three things: protect the scope you're already delivering, surface the expansion your clients are ready to buy, and flag the accounts going quiet while there's still time. Everything else, we cut.
Team
Conor Biddle
Chief Technology Officer
Built Base's client health layer — the system that reads signals agencies already have but never see together.
Read moreJordan Cipolla
Chief Creative Officer
Makes the work visible. Transparency is what turns a renewal conversation into an expansion one.
Read moreWant to say hello or explore a role? Get in touch — we read every message.
Grow what you already have.
Base is releasing to the public in September. Join the waitlist now for 50% off your first 3 months.
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