Resources

Insights for agency leaders

Retention, expansion, and the systems that make client relationships visible — from the team building Base.

Blog

Conor Biddle

We Had No Way of Tracking Client Health. So We Built One.

Campaign dashboards everywhere, but no single view of whether the relationship would survive. We built Base to answer the question agencies actually need answered.

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Jordan Cipolla

Your Clients Don't Know How Hard You're Working

Creative work is deeply invisible. When clients can't see the thinking behind the output, they judge the relationship on numbers and mood, and marketing gets cut first.

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Case studies

$24K saved

The $24K retainer buried in plain sight

Campaigns were running. No one complained about the marketing work. But negative sentiment about another part of the business — buried in meetings and email — put a $24K annual retainer at risk.

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Guides & whitepapers

The Agency Retention Gap

Churn rarely happens all at once. This whitepaper outlines why agencies fly blind, the three signals teams miss, and how retention infrastructure becomes a growth lever.

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Client portal resale playbook

How agencies package a white-label client portal as a premium outcome clients will pay for.

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