RetentionKeep clients before renewals slip

Throughline

Institutional memory from email and meetings

Throughline extracts factual claims (scope, dates, approvals, commitments) from Gmail and synced meetings so renewals and accountability trace back to what was actually said.

Throughline
Launch paid social by Mar 15
Meeting · Feb 12Open
Budget cap $40K/mo until April
Gmail · Feb 8Conflict
Creative refresh approved
Meeting · Feb 19Confirmed

The problem

Clients remember promises differently than your team. Scope creep and 'we never agreed to that' moments erode trust and margin.

How Base helps

Base builds a throughline of claims with sources. Review conflicts, jump to the original email or meeting, and walk into QBRs with receipts.

How it works

Step 1

Connect Gmail and Drive

Throughline ingests thread context and meeting transcripts you've authorized.

Step 2

Review claims

See extracted statements with confidence and links to source material.

Step 3

Resolve conflicts early

Flag contradictions before they become renewal objections.

Integrations involved

GmailGoogle Drive

See integration philosophy · Data sources

FAQ

Is Throughline automatic?+

Claims rebuild as new email and meeting data syncs. Your team reviews and uses sources. Nothing posts to clients without your workflow.

Keep exploring our features

Every module in Base ladders to retention, expansion, efficiency, or client portal across your agency book.

Retention · Keep clients before renewals slip

Expansion · Grow revenue from existing accounts

Efficiency · Recover hours from delivery and AI work

Client portal · Make invisible work visible